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Strategic corporate communication /

Agrenti, Paul A.

Strategic corporate communication / By Paul A Argenti. - 1st ed. - New Delhi : Tata McGraw Hill Publishing Company Ltd , 2007. - 274p. ; PB 24.4 cm

ISBN: 9780070618169

Subjects--Topical Terms:
Strategic communication for Indian corporates
Corporate advertising
The growing importance of corporate reputation in India

Dewey Class. No.: 651.7 / ARGP

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