Consumer behaviour in Indian perspective : Text and cases /

Nair, Suja R.

Consumer behaviour in Indian perspective : Text and cases / By Suja R Nair - 2nd ed. - New Delhi : Himalaya Publishing House , 2005. - xii,632p. ; PB : 27.5 cm.

9788184888997


Consumer Behavior
Consumer Modelling
Consumer Perception
Consumer Learning
Consumer Decision Making
Consumer Satisfaction
Relationship Marketing
Market Segmentation
Organisational Buying Behaviour
Online Consumer Behaviour

658.8342 / NAIS