Consumer behaviour in Indian perspective : Text and cases /
Nair, Suja R.
Consumer behaviour in Indian perspective : Text and cases / By Suja R Nair - 2nd ed. - New Delhi : Himalaya Publishing House , 2005. - xii,632p. ; PB : 27.5 cm.
9788184888997
Consumer Behavior
Consumer Modelling
Consumer Perception
Consumer Learning
Consumer Decision Making
Consumer Satisfaction
Relationship Marketing
Market Segmentation
Organisational Buying Behaviour
Online Consumer Behaviour
658.8342 / NAIS
Consumer behaviour in Indian perspective : Text and cases / By Suja R Nair - 2nd ed. - New Delhi : Himalaya Publishing House , 2005. - xii,632p. ; PB : 27.5 cm.
9788184888997
Consumer Behavior
Consumer Modelling
Consumer Perception
Consumer Learning
Consumer Decision Making
Consumer Satisfaction
Relationship Marketing
Market Segmentation
Organisational Buying Behaviour
Online Consumer Behaviour
658.8342 / NAIS