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Customer relationship management: perspective from the marketplace. Perspective from the marketplace.

Knox, Simon; Maklan, Stan; Payne, Adrian; Peppard, Joe; Ryals, Lynette.

Customer relationship management: perspective from the marketplace. Perspective from the marketplace. - 1 - New Delhi Butterworth Heinemann 2003 - xvi,302

ISBN: 9788131214350

Subjects--Topical Terms:
CRM

Dewey Class. No.: 658.812 KNOS

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