Rural marketing: text and cases /

Krishnamacharyulu, C S G.

Rural marketing: text and cases / By C. S. G. Krishnamacharyulu and Lalitha Ramakrishnan. - 1st ed. - New Delhi : Pearson Education , 2009. - Xvii, 397p. ; 24 cm.

9788177589764


Marketing information sysytem
Rural economy
Marketing management perspectives

658.802 / KRIC