Services marketing : integrating customer focus across the firm /
Zeithaml, Valarie A.
Services marketing : integrating customer focus across the firm / By Valarie A Zeithaml...[et.al]. - 4th ed. Special Indian Edition - New Delhi : Tata McGraw Hill Publishing Company Ltd , 2009. - Xxix, 743p. ; 24 cm.
9780070660076
Customer perceptions of services
Aligning service design and standards
Understanding customer requirements
658.804 / ZEIV
Services marketing : integrating customer focus across the firm / By Valarie A Zeithaml...[et.al]. - 4th ed. Special Indian Edition - New Delhi : Tata McGraw Hill Publishing Company Ltd , 2009. - Xxix, 743p. ; 24 cm.
9780070660076
Customer perceptions of services
Aligning service design and standards
Understanding customer requirements
658.804 / ZEIV
