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Rural marketing: concepts and practices /

Dogra, Balram.

Rural marketing: concepts and practices / By Balram Dogra and Karminder Ghuman. - 1st ed. - New Delhi : Tata McGraw Hill Publishing Company Ltd , 2009. - Xiv, 352p. ; 24 cm.

ISBN: 9780070660007

Subjects--Topical Terms:
Marketing strategies for Indian rural market

Dewey Class. No.: 658.802 / DOGB

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