Customer relationship management : key to corporate success /

Ramana, V Venkata.

Customer relationship management : key to corporate success / By V Venkata Ramana and G Somayajulu. - 1st ed. - New Delhi : Excel Books , 2005. - xix,368p. ; PB 27.8 cm

8174463216


CRM- a conceptual framework
CRM- in banking and financial services
CRM- in services sector

001.0726588 / RAMV