Industrial marketing : analysis planning and control /

Reeder, Robert R.

Industrial marketing : analysis planning and control / By Robert R. Reeder, Edward G. Brierty and Betty H. Reeder. - 2nd ed. - New Delhi : PHI Learning private limited , 2012. - Xvi, 670p. ; 23.5 cm

9788120312456


Strategy formulation in the industrial market
Organizational buying and buyer behavior
Formulating marketing communication planning

658.804023 / REER