Marketing ROI : the path to campaign, customer, and corporate profitability /
Lenskold, James.
Marketing ROI : the path to campaign, customer, and corporate profitability / Marketing 'Return On Investment' James Lenskold. - New York : McGraw-Hill, c2003. - xiv, 268 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0071413634 (alk. paper)
2003001407
Capital investments--Evaluation.
Rate of return.
Profit.
HG4028.C4 / L397 2003
658.15/54
Marketing ROI : the path to campaign, customer, and corporate profitability / Marketing 'Return On Investment' James Lenskold. - New York : McGraw-Hill, c2003. - xiv, 268 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0071413634 (alk. paper)
2003001407
Capital investments--Evaluation.
Rate of return.
Profit.
HG4028.C4 / L397 2003
658.15/54
