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Marketing ROI : the path to campaign, customer, and corporate profitability / James Lenskold.

By: Material type: TextTextPublication details: New York : McGraw-Hill, c2003.Description: xiv, 268 p. : ill. ; 24 cmISBN:
  • 0071413634 (alk. paper)
Other title:
  • Marketing 'Return On Investment'
Subject(s): DDC classification:
  • 658.15/54 21
LOC classification:
  • HG4028.C4 L397 2003
Online resources:
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Holdings
Item type Current library Collection Call number Status Barcode
Book Book St Aloysius Institute of Management & Information Technology MBA 658.1554 LENJ (Browse shelf(Opens below)) Available MBA02184
Total holds: 0

Includes bibliographical references and index.

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