Marketing research /

Luck, David J.

Marketing research / By David J Luck and Ronald S Rubin - 7th ed. - New Delhi : Prentice Hall of India PVt Ltd., 2002. - xvi,683p. ; PB : 23.5 cm

9788120304840


Marketing Research
Planning the Research Project
Performing the Data Collection
Processing and Analyzing Data
Presentation and Follow-Through

658.83 / LUCD