Introduction to e-commerce /
Rayport, Jeffrey F.
Introduction to e-commerce / By Jeffrey F Rayport and Bernard J Jaworski. - 2nd ed. - New Delhi : Tata McGraw Hill Publishing Company Ltd , 2003. - xxvii,516p. ; PB 25 cm.
9780070495098
Basic technology of the internet and e-commerce business
Market opportunity analysis
Market communications and branding
Media transformation
004.694 / RAYJ
Introduction to e-commerce / By Jeffrey F Rayport and Bernard J Jaworski. - 2nd ed. - New Delhi : Tata McGraw Hill Publishing Company Ltd , 2003. - xxvii,516p. ; PB 25 cm.
9780070495098
Basic technology of the internet and e-commerce business
Market opportunity analysis
Market communications and branding
Media transformation
004.694 / RAYJ
