Handbook of media and communication research Qualitative and quantitative methodologies
Material type:
- 9780415225144
- 23 302.230721 JENH
Item type | Current library | Collection | Call number | Status | Barcode | |
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St Aloysius PG Library | MAJMC | 302.230721 JENH (Browse shelf(Opens below)) | Available | PG024312 |
A Handbook of Media and Communications Research presents qualitative as well as quantitative approaches to the analysis and interpretation of media, covering perspectives from both the social sciences and the humanities. The Handbook
of comprehensive review of earlier research and a set of guidelines for how to think about, plan, and carry out studies of media in different social and cultural contexts. Divided into sections on the history, systematics and pragmatics of research, and written by internationally acknowledged specialists in each area, the Handbook will be a standard reference work for students and researchers.
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