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Handbook of media and communication research Qualitative and quantitative methodologies

By: Material type: TextTextLanguage: English Publication details: London Routledge 2003Description: x,332p. HB 24.5x18.5cmISBN:
  • 9780415225144
Subject(s): DDC classification:
  • 23 302.230721 JENH
Summary: A Handbook of Media and Communications Research presents qualitative as well as quantitative approaches to the analysis and interpretation of media, covering perspectives from both the social sciences and the humanities. The Handbook of comprehensive review of earlier research and a set of guidelines for how to think about, plan, and carry out studies of media in different social and cultural contexts. Divided into sections on the history, systematics and pragmatics of research, and written by internationally acknowledged specialists in each area, the Handbook will be a standard reference work for students and researchers.
List(s) this item appears in: PG New Arrivals - July 2023
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Item type Current library Collection Call number Status Barcode
Book Book St Aloysius PG Library MAJMC 302.230721 JENH (Browse shelf(Opens below)) Available PG024312
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A Handbook of Media and Communications Research presents qualitative as well as quantitative approaches to the analysis and interpretation of media, covering perspectives from both the social sciences and the humanities. The Handbook
of comprehensive review of earlier research and a set of guidelines for how to think about, plan, and carry out studies of media in different social and cultural contexts. Divided into sections on the history, systematics and pragmatics of research, and written by internationally acknowledged specialists in each area, the Handbook will be a standard reference work for students and researchers.

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