Services marketing : integrating customer focus across the firm / By Valarie A. Zeithaml...[et.al.].

By:

Zeithaml, Valarie A

Contributor(s):

Material type: Text

TextLanguage: English Publication details: New Delhi : Tata McGraw Hill Publishing Company Ltd , 2009.Edition: 7th edDescription: Xxxvi, 582p. ; 24 cmISBN:

9789353160777

Subject(s):

DDC classification:

658.804 7 ZEIV

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Book	St Aloysius Institute of Management & Information Technology Marketing	MBA	658.804 ZEIV (Browse shelf(Opens below))	Available	MBA15119
Book	St Aloysius Institute of Management & Information Technology Marketing	MBA	658.804 ZEIV (Browse shelf(Opens below))	Available	MBA15120
Book	St Aloysius Institute of Management & Information Technology Marketing	MBA	658.804 ZEIV (Browse shelf(Opens below))	Available	MBA15118
Book	St Aloysius Institute of Management & Information Technology	MBA	658.804 ZEIV (Browse shelf(Opens below))	Available	MBA14392
Book	St Aloysius Institute of Management & Information Technology	MBA	658.804 ZEIV (Browse shelf(Opens below))	Available	MBA14393
Book	St Aloysius Institute of Management & Information Technology	MBA	658.804 ZEIV (Browse shelf(Opens below))	Available	MBA14394
Book	St Aloysius Institute of Management & Information Technology	MBA	658.804 ZEIV (Browse shelf(Opens below))	Reference Book	MBA13517
Book	St Aloysius Institute of Management & Information Technology	MBA	658.804 ZEIV (Browse shelf(Opens below))	Available	MBA13518
Book	St Aloysius Institute of Management & Information Technology	MBA	658.804 ZEIV (Browse shelf(Opens below))	Available	MBA13519
Book	St Aloysius Institute of Management & Information Technology	MBA	658.804 ZEIV (Browse shelf(Opens below))	Available	MBA13520
Book	St Aloysius Institute of Management & Information Technology	MBA	658.804 ZEIV (Browse shelf(Opens below))	Available	MBA13521

Total holds: 0

The seventh edition of our hallmarked text on Services Marketing by Zeithaml, Bitner, Gremler and Pandit, introduces readers to the vital role that services play in economy and its future. Services dominate the advance economy of the world and virtually all companies view services as critical to retaining their customers. The seventh edition maintains a managerial focus by incorporating company examples and strategies for addressing issues in every chapter and emphasizes the knowledge needed to implement service strategies for competitive advantage across industries.

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