Services marketing : (Record no. 210949)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01485nam a2200265Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250520111828.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210716s2009 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789353160777 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | AIMIT LIBRARY |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.804 |
| Edition number | 7 |
| Item number | ZEIV |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zeithaml, Valarie A. |
| 9 (RLIN) | 20179 |
| 245 ## - TITLE STATEMENT | |
| Title | Services marketing : |
| Remainder of title | integrating customer focus across the firm / |
| Statement of responsibility, etc. | By Valarie A. Zeithaml...[et.al.]. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Tata McGraw Hill Publishing Company Ltd , |
| Date of publication, distribution, etc. | 2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | Xxxvi, 582p. ; |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | The seventh edition of our hallmarked text on Services Marketing by Zeithaml, Bitner, Gremler and Pandit, introduces readers to the vital role that services play in economy and its future. Services dominate the advance economy of the world and virtually all companies view services as critical to retaining their customers. The seventh edition maintains a managerial focus by incorporating company examples and strategies for addressing issues in every chapter and emphasizes the knowledge needed to implement service strategies for competitive advantage across industries. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Building customer relationships |
| 9 (RLIN) | 20180 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Listening to customers through research |
| 9 (RLIN) | 20181 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Customer defined service standards |
| 9 (RLIN) | 20182 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bitner, Mary Jo. |
| 9 (RLIN) | 20183 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gremler, Dwayne D. |
| 9 (RLIN) | 20184 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Pandit, Ajay. |
| 9 (RLIN) | 20185 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Edition | 7th |
| Call number prefix | 658.804 ZEIV |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type | Date last checked out | Shelving location | Source of acquisition |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Reference Book | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 03/06/2019 | 845.00 | Bill no:5202; Bill dt:2019-02-28 | 658.804 ZEIV | MBA13517 | 07/21/2025 | 676.00 | 07/16/2021 | Book | |||||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 03/06/2019 | 845.00 | Bill no:5202; Bill dt:2019-02-28 | 658.804 ZEIV | MBA13518 | 07/21/2025 | 676.00 | 07/16/2021 | Book | ||||||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 03/06/2019 | 845.00 | Bill no:5202; Bill dt:2019-02-28 | 8 | 658.804 ZEIV | MBA13519 | 07/21/2025 | 676.00 | 07/16/2021 | Book | 02/08/2025 | ||||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 03/06/2019 | 845.00 | Bill no:5202; Bill dt:2019-02-28 | 7 | 658.804 ZEIV | MBA13520 | 07/21/2025 | 676.00 | 07/16/2021 | Book | 07/25/2024 | ||||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 03/06/2019 | 845.00 | Bill no:5202; Bill dt:2019-02-28 | 4 | 658.804 ZEIV | MBA13521 | 07/21/2025 | 676.00 | 07/16/2021 | Book | 09/24/2022 | ||||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 03/24/2022 | 845.00 | Bill no:6628; Bill dt:2022-03-23 | 5 | 658.804 ZEIV | MBA14392 | 07/21/2025 | 676.00 | 04/05/2022 | Book | 07/29/2024 | ||||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 03/24/2022 | 845.00 | Bill no:6628; Bill dt:2022-03-23 | 5 | 658.804 ZEIV | MBA14393 | 07/21/2025 | 676.00 | 04/05/2022 | Book | 08/31/2024 | ||||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 03/24/2022 | 845.00 | Bill no:6628; Bill dt:2022-03-23 | 5 | 658.804 ZEIV | MBA14394 | 07/21/2025 | 676.00 | 04/05/2022 | Book | 06/02/2023 | ||||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 03/06/2025 | 1000.00 | Bill no:7262; Bill dt:2025/3/06 | 658.804 ZEIV | MBA15118 | 07/21/2025 | 780.00 | 05/19/2025 | Book | Marketing | Biblios Book Point | ||||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 03/18/2025 | 1000.00 | Bill no:7262; Bill dt:2025/3/06 | 658.804 ZEIV | MBA15119 | 07/21/2025 | 780.00 | 05/19/2025 | Book | Marketing | Biblios Book Point | ||||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 03/18/2025 | 1000.00 | Bill no:7262; Bill dt:2025/3/06 | 658.804 ZEIV | MBA15120 | 07/21/2025 | 780.00 | 05/19/2025 | Book | Marketing | Biblios Book Point |
