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020			_a9789391820169
040			_cAIMIT LIBRARY
082			_21 _a658.8 _bKUMP
100			_aKumar, Pardeep. _9211006
245			_aPrinciples of marketing / _cBy Pardeep Kumar.
250			_a1st ed.
260			_aNew Delhi : _bSultan Chand & Sons , _c2023.
300			_axvi,414p. ; _bPB _c24.6 cm
500			_aThis text book “Principles of Marketing' has incorporated all the components of the syllabus of University of Delhi Undergraduate Curriculum Framework-2022, based on NEP, Discipline Specific Course- 3.3(DSC-3.3): Principles of Marketing B.Com. (Hons.): Semester-IIIrd. This text book has been specifically designed and written as a standard text book for UGCF Discipline Specific Course: 3.3 Paper: Principles of Marketing B.Com.(Hons) IIIrd Semester. This text book meets the requirement of the syllabus of Delhi University for UGCF DSC-3.3 B.Com (H) IIIrd Semester and DSC-3.3 B.Com (Prog.). Principles of Marketing as a Discipline Specific Subject/Paper (DSC: 3.3) is a core subject introduced for B.Com (H) IInAd Year (IIIrd Semester) and B.Com (Prog.). This book has been designed and written especially for this paper. This book also covers the entire syllabus of Discipline Specific Course- 3.3(DSC-3.3): Principles of Marketing, B.Com (Prog.) of the University of Delhi. This book meets the requirement of the B.Com (H) and B.Com (Prog.) of Discipline Specific Course. The present edition would be found useful for the other professional courses. The book is written with a minimum of technical terminology and the format is clearly structured in accordance with the syllabus of University of Delhi. This text book is structured in five parts with twenty one chapters: Unit 1:Introduction to Marketing and Marketing Environment Unit 2:Consumer Behaviour and Market Selection Unit 3:Product Decisions and New Product Development Unit 4:Pricing Decisions and Distribution Decisions Unit 5:Promotion Decisions and Developments in Marketing
505			_a Contents : Unit I: Introduction to Marketing and Marketing Environment Nature, Scope and Importance of Marketing Marketing Philosophies Service Marketing Marketing Mix Marketing Environment Unit II: Consumer Behaviour and Market Selection Consumer Behaviour Market Selection, Market Segmentation: Concept and Bases Market Targeting and Product Positioning Unit III: Product Decisions and New Product Development Product Decisions Branding, Packaging, Labeling and Product Support Services New Product Development and Product Life Cycle Unit IV: Pricing Decisions and Distribution Decisions Pricing Decisions Distribution Decisions Wholesaling and Retailing Logistics Decisions Unit V: Promotion Decisions and Developments in Marketing Promotion Decisions and Integrated Market Communication Advertising and Personal Selling Sales Promotion, Public Relations, Publicity and Direct Marketing Developments in Marketing: Sustainable Marketing and Relationship Marketing Developments in Marketing: Rural Marketing Developments in Marketing: Social Marketing and Digital Marketing
650			_aConsumer behaviour and market selection _9211007
650			_aProduct decisions and new product development _9211008
650			_aPromotion decisions and developments in marketing _9211009
942			_2ddc _cBK _e1st _h658.8 KUMP
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