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040			_cAIMIT LIBRARY
082			_23 _a658.001 _bGEET
100			_aGeetika. _9208257
245			_aManagerial economics / _cBy Geetika, Ghosh, Piyali and Choudhury, Purba Roy.
250			_a3rd ed.
260			_aNew Delhi : _bMcGraw Hill Education Pvt Ltd , _c2024.
300			_aPB _bxxviii,669p. ; _c24.5 cm
500			_aManagerial Economics, 3e, provides a detailed introduction of economic concepts to management students. It illustrates the technique of systematic problem solving and taking effective decisions by applying concepts of economics in different situations. With its unique integrative approach, this revised edition covers the recent developments in the interdisciplinary fields related to economics and business such as Demonetization, Jio case study, Patanjali, restriction on H1B visa, GST, Highlights of Budget 2017, and many more.
505			_a1. Basic Concepts and Principles 2. Theory of Firm 3. Consumer Preferences and Choice 4. Demand and Supply Analysis 5. Elasticities of Demand and Supply 6. Demand Forecasting 7. Cost and Revenue 8. Production Analysis 9. Financial Evaluation of Long-Term Projects 10. Perfect Competition 11. Monopoly and Monopsony 12. Monopolistic Competition 13. Oligopoly 14. Choice under Uncertainty and Game Theory 15. Product Pricing 16. Input Pricing 17. Externalities, Public Goods and Role of Government 18. Macroeconomic Phenomena 19. National Income 20. Money Supply, Inflation and Unemployment 21. Business Cycles
650			_aTheory of firm _9208258
650			_aElasticities of demand and supply _9208259
650			_aDemand forecasting _9208260
700			_aGhosh, Piyali. _9208261
700			_aChoudhury, Purba Roy. _9208262
942			_2ddc _cBK _e3rd _k658.001 GEET
999			_c234150 _d234150