000			01701nam a22002057a 4500
005			20250409112924.0
008			240826b ||||| |||| 00| 0 eng d
020			_a9780670088904
040			_cAL
041			_aeng
082			_223 _a302.231 _bKANN
100			_aIndira Kannan _9177896
245			_aNetwork 18 _b: the audacious strory of a start up that became a media empire
260			_aLondon _bPenguin Random House _c2016
300			_axxv,320p. _bHB _c22.5x14cm.
365			_2General
520			_aAs Indians got their first taste of satellite television during the first Gulf War, Raghav Bahl saw his future in the signals flickering across the small screen. Armed with burning ambition, keen business sense and amazing audacity, he assembled a group of talented professionals and rank beginners to launch one of India’s earliest start-up success stories. Starting from a small room in New Delhi’s Safdarjung Enclave, Television Eighteen (TV18) grew into Network18, one of India’s biggest media conglomerates spanning television, print, films, the Internet, business and general news, drama and entertainment. In less than two decades filled with excitement, adventure and frequent crises, Network18 launched pioneering properties, television and film careers and racked up partnerships with blue-chip media brands like CNBC, CNN and Viacom. But a mix of hubris, overreaching and external factors set it up for a free fall. This is a story of brilliant ideas, severe setbacks, naked aggression, spectacular victories and fatal flaws. It’s a story of a media empire that could only have been Made in India.
650			_2Social Sciences _aCommunication _9177897
942			_2ddc _cBK
999			_c231582 _d231582