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022 _a09718907
040 _cAIMIT LIBRARY
082 _a658
_bPARA
110 _aInstitute of Management Technology
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245 _aParadigm /
_cBy Institute of Management Technology
260 _aNew Delhi :
_bSage ,
_c2018.
440 _aParadigm
_vVol.22 No.1-2/2018
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440 _vVol.19 No.1&2/2015, Vol.20 No.1&2/2016, Vol.21 No.1&2/2017
650 _aCustomer relationship management and marketing effectiveness
_9172592
650 _aExploring the mediating effect of parent brand reputation on brand equity
_9172593
650 _aMeasures adopted for promoting inclusive and sustainable growth
_9172594
942 _2ddc
_cBV
_k658 PARA
999 _c231382
_d231382