000			02075nam a22002057a 4500
005			20240215115458.0
008			240215b ||||| |||| 00| 0 eng d
020			_a9780749928308
040			_cAL
041			_aeng
082			_223 _a659.113 _bGODD
100			_aSeth Godin _9151487
245			_aDip _b: the extraordinary benefits of knowing when to quit and when to stick
260			_aGreat Britain _bPiatkus _c2010
300			_a80p. _bPB _c19.5x13cm.
365			_2General _aVIB-2022 _b₹224.00 _c₹ _d₹299.00 _e25% _f16-01-2024
520			_aThis iconic bestseller from the bestselling author of All Marketers Are Liars proves that winners are just the best quitters and 'should be on every entrepreneur's book list' Entrepreneur.com Every new project (or career or relationship) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point - really hard, really not fun. At this point you might be in a Dip, which will get better if you keep pushing, or a Cul-de-Sac, which will never get better no matter how hard you try. The hard part is knowing the difference and acting on it. According to marketing guru and best-selling author Seth Godin, what sets successful entrepreneurs (and pop stars and weight lifters and car salesmen) apart from everyone else is their ability to give up on Cul-de-Sacs while staying motivated in Dips. Winners quit fast, quit often and quit without guilt - until they commit to beating the right Dip for the right reasons. You'll never be number one at anything without picking your shots very carefully. The Dip is a short, entertaining book that helps you do just that. It will forever alter the way you think about success.'Smart, honest, and refreshingly free of self-help posturing, this primer on winning-through-quitting is at once motivational and comically indifferent. . . Godin's truth-that "we fail when we get distracted by tasks we don't have the guts to quit"-makes excellent sense of an often-difficult career move.
650			_2Public relations _a Advertising _9151488
942			_2ddc _cBK
999			_c229825 _d229825