000 02075nam a22002057a 4500
005 20240215115458.0
008 240215b ||||| |||| 00| 0 eng d
020 _a9780749928308
040 _cAL
041 _aeng
082 _223
_a659.113
_bGODD
100 _aSeth Godin
_9151487
245 _aDip
_b: the extraordinary benefits of knowing when to quit and when to stick
260 _aGreat Britain
_bPiatkus
_c2010
300 _a80p.
_bPB
_c19.5x13cm.
365 _2General
_aVIB-2022
_b₹224.00
_c
_d₹299.00
_e25%
_f16-01-2024
520 _aThis iconic bestseller from the bestselling author of All Marketers Are Liars proves that winners are just the best quitters and 'should be on every entrepreneur's book list' Entrepreneur.com Every new project (or career or relationship) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point - really hard, really not fun. At this point you might be in a Dip, which will get better if you keep pushing, or a Cul-de-Sac, which will never get better no matter how hard you try. The hard part is knowing the difference and acting on it. According to marketing guru and best-selling author Seth Godin, what sets successful entrepreneurs (and pop stars and weight lifters and car salesmen) apart from everyone else is their ability to give up on Cul-de-Sacs while staying motivated in Dips. Winners quit fast, quit often and quit without guilt - until they commit to beating the right Dip for the right reasons. You'll never be number one at anything without picking your shots very carefully. The Dip is a short, entertaining book that helps you do just that. It will forever alter the way you think about success.'Smart, honest, and refreshingly free of self-help posturing, this primer on winning-through-quitting is at once motivational and comically indifferent. . . Godin's truth-that "we fail when we get distracted by tasks we don't have the guts to quit"-makes excellent sense of an often-difficult career move.
650 _2Public relations
_a Advertising
_9151488
942 _2ddc
_cBK
999 _c229825
_d229825