| 000 | 00881nam a22002297a 4500 | ||
|---|---|---|---|
| 005 | 20230410123403.0 | ||
| 008 | 230410b ||||| |||| 00| 0 eng d | ||
| 020 | _a9789354600852 | ||
| 040 | _cAIMIT LIBRARY | ||
| 082 |
_212 _a659.1 _bBELG |
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| 100 |
_aBlech, George E. _985320 |
||
| 245 |
_aAdvertising and promotion : _bIntegrated marketing communications perspective / _cBy George E Belch; Michael A Belch and Keyoor Purani. |
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| 250 | _a12th ed. | ||
| 260 |
_aNew Delhi : _bMc Graw Hill Education India Pvt Ltd , _c2022. |
||
| 300 |
_axxxi,712,E29 p.; _bPB _c29 cm. |
||
| 650 |
_aIntroduction to integrated marketing communications _985321 |
||
| 650 |
_aRole of imc in the marketing process _985322 |
||
| 650 |
_aPerspectives on consumer behavior _985323 |
||
| 700 |
_aBelch, Michael A. _985324 |
||
| 700 |
_aPurani, Keyoor. _985325 |
||
| 942 |
_2ddc _cBK _e12th _k659.1 BELG |
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| 999 |
_c227149 _d227149 |
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