000			01743nam a22002057a 4500
005			20230109115258.0
008			230106b ||||| |||| 00| 0 eng d
020			_a9789352139989
040			_cAL
041			_aeng
082			_223 _a004.21 _bYABL
100			_aJon Yablonski _968790
245			_aLaws of UX _bUsing Psychology to Design better products and Services
260			_aMumbai _bShroff Publishers and Distributors _c2021
300			_ax,137p. _bPB _c23x15cm.
365			_2General _aQWWC-19354 _b₹625.00 _c₹ _d₹625.00 _f26-12-2022
520			_aAn understanding of psychology—specifically the psychology behind how users behave and interact with digital interfaces—is perhaps the single most valuable nondesign skill a designer can have. The most elegant design can fail if it forces users to conform to the design rather than working within the “blueprint” of how humans perceive and process the world around them. This practical guide explains how you can apply key principles in psychology to build products and experiences that are more intuitive and human-centered. Author Jon Yablonski deconstructs familiar apps and experiences to provide clear examples of how UX designers can build experiences that adapt to how users perceive and process digital interfaces.You’ll learn:How aesthetically pleasing design creates positive responsesThe principles from psychology most useful for designersHow these psychology principles relate to UX heuristicsPredictive models including Fitts’s law, Jakob’s law, and Hick’s lawEthical implications of using psychology in design A framework for applying these principles
650			_2Data processing and computer science _aData processing _968987
942			_2ddc _cBK
999			_c226311 _d226311