000			01792nam a22002177a 4500
005			20230324125630.0
008			230106b ||||| |||| 00| 0 eng d
020			_a9781138494251
040			_cAL
041			_aeng
082			_223 _a302.23072 _bBREQ
100			_aBonnie S Brennen _968756
245			_aQualitative research methods for media studies
250			_a2nd ed.
260			_aNew York _bRoutledge Taylor & Francis Group _c2018
300			_avii,246p. _bPB _c22.5x15cm.
365			_2General _aDEL5-448529 _b₹562.00 _c₹ _d₹562.00 _f26-12-2022
520			_aQualitative Research Methods for Media Studies provides students and researchers with the tools they need to perform critically engaged, theoretically informed research using methods that include interviewing, focus groups, historical research, oral histories, ethnography and participant observation, textual analysis and online research. Each chapter features step-by-step instructions that integrate theory with practice, as well as a case study drawn from published research demonstrating best practices for media scholars. Readers will also find in-depth discussions of the challenges and ethical issues that may confront researchers using a qualitative approach. Qualitative research does not offer easy answers, simple truths or precise measurements, but this book provides a comprehensive and accessible guide for those hoping to explore this rich vein of research methodology. With new case studies throughout, this new edition includes updated material on digital technologies, including discussion of doing online research and using data to give students the tools they need to work in today’s convergent media environment
650			_2Communication _aMedia of Communication _968757
942			_2ddc _cBK
999			_c226302 _d226302