| 000 | 00808nam a22002537a 4500 | ||
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| 005 | 20230405145435.0 | ||
| 008 | 221027b ||||| |||| 00| 0 eng d | ||
| 020 | _a978 93 560 6266 5 | ||
| 040 | _cAIMIT LIBRARY | ||
| 082 |
_216 _a658.8 _bKOTP |
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| 100 |
_aKotler, Philip _960266 |
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| 245 |
_aMarketing management / _cBy Philip Kotler...[et.al.]. |
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| 250 | _a16th ed. | ||
| 260 |
_aNew Delhi : _bPearson , _c2022. |
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| 300 |
_axxxiii,596 p.; _c26 cm. _bPB: |
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| 650 |
_aUnderstanding the market _983537 |
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| 650 |
_aDeveloping a viable market strategy _983538 |
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| 650 |
_aCommunicating value _983539 |
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| 700 |
_aKeller, Kevin Lane _983575 |
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| 700 |
_aChernev, Alexander _983576 |
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| 700 |
_aSheth,Jagdish N. _983577 |
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| 700 |
_aShainesh,G. _983578 |
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| 942 |
_2ddc _cBK _e16 _k658.8 KOTP |
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| 999 |
_c224915 _d224915 |
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