000 | 01017nam a22002057a 4500 | ||
---|---|---|---|
005 | 20221017103132.0 | ||
008 | 221013b ||||| |||| 00| 0 eng d | ||
020 | _a9789327214765 | ||
040 | _cAL | ||
041 | _aeng | ||
082 |
_223 _a659.1 _bSONA |
||
100 |
_aSontakki C N _959482 |
||
245 | _aAdvertising and sales management | ||
260 |
_aNew Delhi _bKalyani Publishers _c2022 |
||
300 |
_a347p. _bPB _c24x18cm. |
||
365 |
_2General _a4532 _b₹380.00 _c₹ _d₹475.00 _e20% _f28-09-2022 |
||
520 | _aIntroduction to advertising; economic aspects of advertising; social aspects of advertising; consumer behaviour; advertising scene in India; advertising goals and objectives; advertising budget; advertising media and non media; media planning buying and scheduling; advertisement message design and development; copy layout advertising response customers buying motives and appeals; testing of advertising effectiveness; advertising agencies. | ||
650 |
_2Management _aAdvertising _959483 |
||
942 |
_2ddc _cBK |
||
999 |
_c224835 _d224835 |