000 | 01062nam a22002177a 4500 | ||
---|---|---|---|
005 | 20230325125130.0 | ||
008 | 221012b ||||| |||| 00| 0 eng d | ||
020 | _a9789327274912 | ||
040 | _cAL | ||
041 | _aeng | ||
082 |
_223 _a658.83 _bBANE |
||
100 |
_aBansal S P _959446 |
||
245 | _aEssentials of marketing research | ||
260 |
_aNew Delhi _bKalyani Publishers _c2022 |
||
300 |
_a629p. _bPB _c24x17cm. |
||
365 |
_2General _a4532 _b₹316.00 _c₹ _d₹395.00 _e20% _f28-09-2022 |
||
520 | _aMarketing research; defining the marketing research problem; research design; secondary data; qualitative research; survey and observation; experimentation; attitude measurement and scaling; techniques; designing; sampling plan; field works; data preparation; basic data analysis and hypothesis testing; univariate and bivariate statistical analysis; multivariate analysis; report preparation and presentation; product research. | ||
650 |
_2Management _aMarketing Management _959447 |
||
700 |
_aSharma, O P; Sharma Sanjeet _959448 |
||
942 |
_2ddc _cBK |
||
999 |
_c224822 _d224822 |