| 000 | 00884nam a22002057a 4500 | ||
|---|---|---|---|
| 005 | 20221014092915.0 | ||
| 008 | 221010b ||||| |||| 00| 0 eng d | ||
| 020 | _a9788127251055 | ||
| 040 | _cAL | ||
| 041 | _aeng | ||
| 082 |
_223 _a658.8 _bBANM |
||
| 100 |
_aBANSAL S P _959240 |
||
| 245 | _aMarketing Management | ||
| 260 |
_aNew Delhi _bKalyani Publishers _c2009 |
||
| 300 |
_a632p. _bPB _c24x17cm. |
||
| 365 |
_2General _a4532 _b₹288.00 _c₹ _d₹360.00 _e20% _f28-09-2022 |
||
| 520 | _aMarket environment; market segmentation; buyer Behaviour; product policy and planning; product-related strategies and decisions; pricing decision; promotion-personal selling and sales force; promotion-advertising publicity public relation and sales promotion; distribution marketing channel system and wholesaling. | ||
| 650 |
_2Management _aMarketing Management _959241 |
||
| 942 |
_2ddc _cBK |
||
| 999 |
_c224773 _d224773 |
||