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020			_a9780857027863
040			_cAL
041			_aeng
082			_223 _a658.802 _bCOPM
100			_aPaul Copley _956969
245			_aMarketing communications management _bAnalysis planning implementation
250			_a2nd ed.
260			_aNew Delhi _bSage Publishing _c2014
300			_axv,464p. _bPB _c26.5x19cm.
365			_2General _aWORDI/2022/CRB/1323 _b₹3485.00 _c₹ _d₹4979.00 _e30% _f26-08-2022
520			_aAn excellent text for exploring marketing communications in the 21st century.’ - Ann Torres, Lecturer in Marketing, National University of Ireland, Galway 'First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style.’ - Martin Evans, Senior Teaching in Marketing, Cardiff Business School, University of CardiffThis book introduces the core components and concepts of marketing communications for those studying at both undergraduate and postgraduate levels. It covers essential topics such as advertising, direct marketing, corporate communications, public relations, product placement, sales promotion, social media, sponsorship and many more. The author provides a set of managerial frameworks that include analysis, planning and implementation to help prepare those who go on to strategically create and effectively manage marketing communications campaigns.Every chapter includes Snapshots that help you to apply theory to engaging real-world examples. These include: BMW, Harrods, Levi’s, Lynx, Tesco, Tencent, United Colors of Benetton and Wonga. Additionally, Stop Points encourage you to pause and critically reflect upon the topic for deeper learning and higher grades. The Assignment boxes invite you to test your knowledge in the form of a task based on what you have just read to also help push yourself further.The Companion Website includes longer case studies, video feeds and other useful web links, a larger glossary of key terms, and links to SAGE journal articles. Password-protected resources are also available to lecturers, including: PowerPoint slides, a tutor manual, activities for the classroom and indicative responses to the assignments and discussion questions provided in each chapter.
650			_2Management _aMarketing Management _956970
942			_2ddc _cBK
999			_c224548 _d224548