| 000 | 00813nam a22002297a 4500 | ||
|---|---|---|---|
| 005 | 20220401132315.0 | ||
| 008 | 220331b ||||| |||| 00| 0 eng d | ||
| 020 | _a9789352865611 | ||
| 040 | _cAIMIT LIBRARY | ||
| 082 |
_217 _a658.8 _bKOTP |
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| 100 |
_aKotler, Philip. _926979 |
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| 245 |
_aPrinciples of marketing / _cBy Philip Kotler, Gary Armstrong and Prafulla Y Agnihotri. |
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| 250 | _a17th ed. | ||
| 260 |
_aNoida : _bPearson India Education Services ; _c2018. |
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| 300 |
_axxii, 701p.; _c27 cm. |
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| 650 |
_aDefining marketing and the marketing process _927051 |
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| 650 |
_aUnderstanding the marketplace and consumer value _927052 |
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| 650 |
_aExtending marketing _927053 |
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| 700 |
_aArmstrong, Gary. _926980 |
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| 700 |
_aAgnihotri, Prafulla Y. _926981 |
||
| 942 |
_2ddc _cBK _e17th _k658.8 KOTP |
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| 999 |
_c222119 _d222119 |
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