000 01678nam a22002177a 4500
005 20220325104626.0
008 220325b ||||| |||| 00| 0 eng d
020 _a9781989603574
040 _cAL
041 _aEnglish
082 _223
100 _aAndy Paul
245 _aSell without selling out:a guide to success on your own terms
260 _aCanada
_bRaincoast Books
300 _a212 p.
_c19x13 cm.
365 _aHYD8-22714891
520 _aPersuasion is not a sales skill—it’s a blunt instrument of last resort that sellers use when they don’t know how to influence the choices their buyers make. It’s the weapon of choice for mindless, uninspired sellers: the sales zombies who have stopped learning and stopped improving. Wouldn’t you rather learn how to master the art of selling in, by listening to what your buyers really want? In Sell without Selling Out, global sales guru, top podcaster, and entrepreneur Andy Paul shows you how to take charge of your own career without selling out to outdated, ineffective sales methods. He reveals the four Sell In pillars that are the indispensable instruments of selling: Connection, Curiosity, Understanding, Generosity. Everything else is mostly a combination of product features, technical specifications and pricing, which your buyers can get from the Internet. What they seek (and deserve) can only come from you: the human seller. If you’ve been told you need to be more “salesy” to get ahead in your career, you need this book.
650 _aBusiness and Economics
700 _aPAUL (Andy)
942 _2ddc
999 _c222026