000			01678nam a22002177a 4500
005			20220325104626.0
008			220325b ||||| |||| 00| 0 eng d
020			_a9781989603574
040			_cAL
041			_aEnglish
082			_223 _bPAUS _a658.85
100			_aAndy Paul _925820
245			_aSell without selling out:a guide to success on your own terms
260			_aCanada _bRaincoast Books _c2022
300			_a212 p. _bPB _c19x13 cm.
365			_aHYD8-22714891 _c₹ _d₹395.00 _f21-03-2022
520			_aPersuasion is not a sales skill—it’s a blunt instrument of last resort that sellers use when they don’t know how to influence the choices their buyers make. It’s the weapon of choice for mindless, uninspired sellers: the sales zombies who have stopped learning and stopped improving. Wouldn’t you rather learn how to master the art of selling in, by listening to what your buyers really want? In Sell without Selling Out, global sales guru, top podcaster, and entrepreneur Andy Paul shows you how to take charge of your own career without selling out to outdated, ineffective sales methods. He reveals the four Sell In pillars that are the indispensable instruments of selling: Connection, Curiosity, Understanding, Generosity. Everything else is mostly a combination of product features, technical specifications and pricing, which your buyers can get from the Internet. What they seek (and deserve) can only come from you: the human seller. If you’ve been told you need to be more “salesy” to get ahead in your career, you need this book.
650			_aBusiness and Economics _925814
700			_aPAUL (Andy) _925815
942			_2ddc _cBK
999			_c222026 _d222026