000 | 00731nam a2200217Ia 4500 | ||
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005 | 20220211115406.0 | ||
008 | 210716s2018 xx 000 0 und d | ||
020 | _a9789352807383 | ||
040 | _cAIMIT LIBRARY | ||
041 | _aeng | ||
082 |
_a658.8 _26 _bRAMV |
||
100 |
_aRamaswamy, V S. _919291 |
||
245 |
_aMarketing management: _bindian context global perspective / _cBy V. S. Ramaswamy and S. Namakumari. |
||
250 | _a6th ed. | ||
260 |
_aNew Delhi : _bSage Publications , _c2018. |
||
300 |
_aXlvii, 798p. ; _c28 cm. |
||
650 |
_aIntroducing new products and innovations _919292 |
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650 |
_aContemporary Indian marketing environment _919293 |
||
700 |
_aNamakumari, S. _919294 |
||
942 |
_2ddc _cBK _e6th _k658.8 RAMV |
||
999 |
_c211248 _d211248 |