000 00731nam a2200217Ia 4500
005 20220211115406.0
008 210716s2018 xx 000 0 und d
020 _a9789352807383
040 _cAIMIT LIBRARY
041 _aeng
082 _a658.8
_26
_bRAMV
100 _aRamaswamy, V S.
_919291
245 _aMarketing management:
_bindian context global perspective /
_cBy V. S. Ramaswamy and S. Namakumari.
250 _a6th ed.
260 _aNew Delhi :
_bSage Publications ,
_c2018.
300 _aXlvii, 798p. ;
_c28 cm.
650 _aIntroducing new products and innovations
_919292
650 _aContemporary Indian marketing environment
_919293
700 _aNamakumari, S.
_919294
942 _2ddc
_cBK
_e6th
_k658.8 RAMV
999 _c211248
_d211248