| 000 | 00833nam a2200229Ia 4500 | ||
|---|---|---|---|
| 005 | 20220528111315.0 | ||
| 008 | 210716s2015 xx 000 0 und d | ||
| 020 | _a9789332542204 | ||
| 040 | _cAIMIT LIBRARY | ||
| 041 | _aeng | ||
| 082 |
_a658.827 _24 _bKELK |
||
| 100 |
_aKeller, Kevin Lane. _939443 |
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| 245 |
_aStrategic brand management : _bbuilding measuring and managing brand equity / _cBy Kevin Lane Keller, Ambi M. G. Parameswaran and Isaac Jacob. |
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| 250 | _a4th ed. | ||
| 260 |
_aNew Delhi : _bPearson , _c2015 . |
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| 300 |
_axxix,586p. ; _c25.5 cm. |
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| 650 |
_aDesigning and implementing brand marketing programs _939444 |
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| 650 |
_aMeasuring and interpreting brand performance _939445 |
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| 700 |
_aParameswaran, Ambi M G. _939446 |
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| 700 |
_aJacob, Isaac. _939447 |
||
| 942 |
_2ddc _cBK _e4th _k658.827 KELK |
||
| 999 |
_c209580 _d209580 |
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