000 00836nam a2200241Ia 4500
003 OSt
005 20241126142829.0
008 210716s2014 xx 000 0 und d
020 _a9789350238196
040 _cAIMIT LIBRARY
041 _aeng
082 _a001.0726588
_21
_bJAIS
245 _aProduct placement /
_cEdited by Samta Jain and Lopamundra Ghosh.
250 _a1st ed.
260 _aNew Delhi :
_bShroff Publishers and Distributors Pvt Ltd ,
_c2014.
300 _axii,220p. ;
_bPB
_c23.6 cm
650 _aBranded content more than just showing up
_9186625
650 _aCelebrity product placement : a primer
_9186626
650 _aProduct placement of automobiles in movies
_9186627
700 _aJain, Samta., ed.
_9186628
700 _aGhosh, Lopamudra., ed.
_9186629
942 _2ddc
_cBK
_e1st ed.
_k001.0726588 JAIS
999 _c209315
_d209315