000 00764nam a2200217Ia 4500
003 OSt
005 20220530150805.0
008 210716s2008 xx 000 0 und d
020 _a9780131888593
040 _cAIMIT LIBRARY
041 _aeng
082 _a658.827
_23
_b KELK
100 _aKeller, Kevin Lane.
_939563
245 _aStrategic brand management :
_bbuilding measuring and managing brand equity /
_cBy Kevin Lane Keller.
250 _a3rd ed.
260 _aNew Delhi :
_bPrentice Hall India ,
_c2008 .
300 _axxi, 692p. ;
_c24.5 cm.
650 _aLeveraging secondary brand associations to build brand equity
_939564
650 _aManaging brands over geographic boundaries and market segments
_939565
942 _2ddc
_cBK
_e3rd
_k658.827 KELK
999 _c202930
_d202930