| 000 | 00764nam a2200217Ia 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20220530150805.0 | ||
| 008 | 210716s2008 xx 000 0 und d | ||
| 020 | _a9780131888593 | ||
| 040 | _cAIMIT LIBRARY | ||
| 041 | _aeng | ||
| 082 |
_a658.827 _23 _b KELK |
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| 100 |
_aKeller, Kevin Lane. _939563 |
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| 245 |
_aStrategic brand management : _bbuilding measuring and managing brand equity / _cBy Kevin Lane Keller. |
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| 250 | _a3rd ed. | ||
| 260 |
_aNew Delhi : _bPrentice Hall India , _c2008 . |
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| 300 |
_axxi, 692p. ; _c24.5 cm. |
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| 650 |
_aLeveraging secondary brand associations to build brand equity _939564 |
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| 650 |
_aManaging brands over geographic boundaries and market segments _939565 |
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| 942 |
_2ddc _cBK _e3rd _k658.827 KELK |
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| 999 |
_c202930 _d202930 |
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