| 000 | 00604nam a2200217Ia 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20230425151426.0 | ||
| 008 | 210423s2012 xx 000 0 und d | ||
| 020 | _a9788131516522 | ||
| 040 | _cAL | ||
| 041 | _aeng | ||
| 082 |
_a659.1 SHIT _223 |
||
| 100 |
_aSHIMP (Terence A). _992804 |
||
| 245 | _aIntegrated marketing communication in advertising and promotion. | ||
| 250 | _a8 | ||
| 260 |
_aNew Delhi _bCengage Learning _c2012 |
||
| 300 |
_axx,666 _bPB |
||
| 365 |
_b550 _cINR |
||
| 906 | _aadvertising ; communication ; Integrated ; marketing ; promotion. | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c161668 _d161668 |
||