000			00437nam a2200157Ia 4500
008			210210b2005 xxu||||| |||| 00| 0 eng d
020			_a81 224 1594 6
082			_a659.1 MATA
100			_aMATHUR (U C).
245			_aAdvertising management: text and cases. Rev. Ed.2.
250			_a
260			_aNew Delhi _bNew Age International (P) Limited, Publishers _c2005
300			_axviii,334
690			_aAdvertising
906			_a061119
999			_c107820 _d107820