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Marketing management / By Philip Kotler...[et.al.]. by Kotler, Philip | Keller, Kevin Lane | Chernev, Alexander | Sheth,Jagdish N | Shainesh,G. Edition: 16th ed.Material type:  Text; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Pearson , 2022Availability: Items available for loan: St Aloysius Institute of Management & Information TechnologyCall number: 658.8 KOTP (1). Items available for reference: St Aloysius Institute of Management & Information Technology Reference BookCall number: 658.8 KOTP (1). Checked out (4).
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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller...[et.al.]. by Keller, Kevin Lane | Swaminathan, Vanitha | Parameswaran, Ambi M G | Jacob, Isaac C. Edition: 5th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Noida : Pearson , 2022Availability: Items available for loan: St Aloysius Institute of Management & Information TechnologyCall number: 658.827 KELK (12). Items available for reference: St Aloysius Institute of Management & Information Technology Reference BookCall number: 658.827 KELK (1). Checked out (1).
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