Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller...[et.al.].
by Keller, Kevin Lane | Swaminathan, Vanitha | Parameswaran, Ambi M G | Jacob, Isaac C.Edition: 5th ed.Material type: Text; Format:
; Literary form:
Publisher: Noida : Pearson , 2022Availability: Items available for loan: St Aloysius Institute of Management & Information TechnologyCall number: 658.827 KELK (10). Items available for reference: St Aloysius Institute of Management & Information Technology Reference BookCall number: 658.827 KELK (1). Checked out (3).
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