AIMIT LIB-New Arrival October -2022

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Marketing management / By Philip Kotler.

by Kotler, Philip.

Edition: 16thMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Pearson , 2022Availability: Items available for loan: St Aloysius Institute of Management & Information TechnologyCall number: 658.8 KOTP (1). Items available for reference: St Aloysius Institute of Management & Information Technology Reference BookCall number: 658.8 KOTP (1). Checked out (2).
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller...[et.al.].

by Keller, Kevin Lane | Swaminathan, Vanitha | Parameswaran, Ambi M G | Jacob, Isaac C.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Noida : Pearson , 2022Availability: Items available for loan: St Aloysius Institute of Management & Information TechnologyCall number: 658.827 KELK (12). Items available for reference: St Aloysius Institute of Management & Information Technology Reference BookCall number: 658.827 KELK (1). Checked out (1).
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