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	1.	Image from Amazon.com Image from Google Jackets	Understanding consumers: building powerful brands using consumer research. Building powerful brands using consumers research by Parameswaran, M G Edition: 1 Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi Tata McGraw Hill Publishing Company Ltd 2003 Availability: Not available: St Aloysius Institute of Management & Information Technology: Reference Book (1). Save to lists Add to cart (remove)
	2.	Image from Amazon.com Image from Google Jackets	Brand building advertising: concepts and cases. Concepts and cases. by Parameswaran, M G Edition: 1 Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi Tata McGraw Hill Publishing Company Ltd 2003 Availability: Items available for loan: St Aloysius Institute of Management & Information Technology (1)Call number: 659.1 PARM. Place hold Save to lists Add to cart (remove)
	3.	Image from Amazon.com Image from Google Jackets	Strategic brand management : building measuring and managing brand equity / By Kevin Lane Keller, M. G. Parameswaran and Isaac Jacob. by Keller, Kevin Lane Parameswaran, M G Jacob, Isaac Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi : Prentice Hall India , 2008 Availability: Items available for loan: St Aloysius Institute of Management & Information Technology (2)Call number: 658.827 KELK, ... Place hold Save to lists Add to cart (remove)