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1.
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Total customer value management : transforming business thinking / By Gautam Mahajan. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Response Books , 2011
Availability: Items available for loan: St Aloysius Institute of Management & Information Technology (2)Call number: 658.812 MAHG, ...

2.
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Customer value investment: formula for sustained business success. Formula for sustained business success. by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Response Books 2008
Availability: Items available for loan: St Aloysius Institute of Management & Information Technology (1)Call number: 658.812 MAHG.

3.
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Value creation : definitive guide for business leaders / By Gautam Mahajan. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Sage Publications , 2016
Availability: Items available for loan: St Aloysius Institute of Management & Information Technology (3)Call number: 374.22 MAHG, ...

4.
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Customer value investment: formula for sustained business success. Formula for sustained business success. by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Response Books 2008
Availability: Items available for loan: St Aloysius Institute of Management & Information Technology (1)Call number: 658.812 MAHG.

5.
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Creating value for leaders : balancing the interests of customers employees investors and the marketplace / By Gautam Mahajan and Foreword by Philip Kotler. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Routledge ; 2023
Availability: Items available for loan: St Aloysius Institute of Management & Information Technology (1)Call number: 658.4092 MAHG.