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1.
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Marketing theory: foundations controversy strategy resource advantage theory. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Chennai Yes Dee Publishing 2010
Availability: Items available for loan: St Aloysius PG Library (1)Call number: 658.8 HUNS.

2.
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Marketing theory: the philosophy of marketing science. Philosophy of marketing science. by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York Richard D Irwin, Inc 1983
Availability: Not available: St Aloysius Institute of Management & Information Technology: Reference Book (1).

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Modern marketing theory: critical issues in the philosophy of marketing science. Critical issues in the philosophy of marketing science. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: U S A South Western Publishing Company 1991
Availability: Items available for loan: St Aloysius Institute of Management & Information Technology (1)Call number: 658.8001 HUNS.