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Brand management: perspectives and practices. Perspectives and practices. by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi ICFAI University Press 2002
Availability: Items available for loan: St Aloysius Institute of Management & Information Technology (1)Call number: 658.827 DASN.

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2.
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Brand Communication: contemporary approaches. Contemporary approaches by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Hyderabad ICFAI Books 2007
Availability: Items available for loan: St Aloysius Institute of Management & Information Technology (1)Call number: 658.827 DASN.

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