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1.
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Consumer behavior: Building marketing strategy / By Del I Hawkins,Roger J Best and Kenneth A Coney by
Edition: 9th ed. Tata McGraw-Hill Edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Tata McGraw Hill Publishing Company Ltd., 2003
Availability: Items available for loan: St Aloysius Institute of Management & Information Technology (1)Call number: 658.8342 HAWD.

2.
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Consumer behavior: Building marketing strategy / By Del I Hawkins,Roger J. Best and Kenneth A Coney by
Edition: 7th ef.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Tata McGraw Hill Publishing Company Ltd., 2003
Availability: Not available: St Aloysius Institute of Management & Information Technology: Reference Book (1).

3.
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Market based management: strategies for growing customer value and profitability. Strategies for growing customer value and profitability. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Jersey Prentice Hall 1997
Availability: Items available for loan: St Aloysius Institute of Management & Information Technology (1)Call number: 658.8 BESR.

4.
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Consumer behavior : Building Marketing strategy / By Del I Hawkins...[et al] by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Tata McGraw Hill Publishing Company Ltd. , 2009
Availability: Items available for loan: St Aloysius Institute of Management & Information Technology (19)Call number: 658.8342 HAWD, ...

5.
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Consumer behavior: building strategy. Building strategy by
Edition: 9
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Tata McGraw Hill Publishing Company Ltd 2009
Availability: Not available: St Aloysius Institute of Management & Information Technology: Reference Book (1).

6.
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Market- based management: strategies for growing customer value and profitability. Strategies for growing customer value and profitability. by
Edition: 5
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi PHI Learning private limited. 2009
Availability: Not available: St Aloysius Institute of Management & Information Technology: Reference Book (1).