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Services marketing : integrating customer focus across the firm / By Valarie A Zeithaml...[et.al]. by
Edition: 6th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: Chennai : Tata McGraw Hill Education Private Limited , 2017
Availability: Items available for loan: St Aloysius Institute of Management & Information Technology (9)Call number: 658.804 ZEIV, ... Not available: St Aloysius Institute of Management & Information Technology: Reference Book (1).
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Services marketing : integrating customer focus across the firm / By Valarie A. Zeithaml...[et.al.]. by
Edition: 7th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English
Publication details: New Delhi : Tata McGraw Hill Publishing Company Ltd , 2009
Availability: Items available for loan: St Aloysius Institute of Management & Information Technology (10)Call number: 658.804 ZEIV, ... Not available: St Aloysius Institute of Management & Information Technology: Reference Book (1).
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