Advertising Management
Material type: TextLanguage: English Publisher: New Delhi Kalyani Publishers 2015Edition: 2nd edDescription: xvii,607p. PB 27.8X21.6cmISBN: 9789327247787Subject(s): AdvertisingDDC classification: 659.1 Summary: Advertising goals and objectives; Economic aspects of Advertising; Social aspects of Advertising; Advertising media and non media; Advertising appeals; Advertising Agencies.Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
Book | St Aloysius College PG Library | M Com | 659.1 PRAA (Browse shelf) | Available | PG024032 |
Total holds: 0
Advertising goals and objectives; Economic aspects of Advertising; Social aspects of Advertising; Advertising media and non media; Advertising appeals; Advertising Agencies.
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