Advertising Management

By: Prakash SContributor(s): Sontakki C NMaterial type: TextTextLanguage: English Publisher: New Delhi Kalyani Publishers 2015Edition: 2nd edDescription: xvii,607p. PB 27.8X21.6cmISBN: 9789327247787Subject(s): AdvertisingDDC classification: 659.1 Summary: Advertising goals and objectives; Economic aspects of Advertising; Social aspects of Advertising; Advertising media and non media; Advertising appeals; Advertising Agencies.
List(s) this item appears in: PG New Arrivals - October 2022
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Book St Aloysius College PG Library
M Com 659.1 PRAA (Browse shelf) Available PG024032
Total holds: 0

Advertising goals and objectives; Economic aspects of Advertising; Social aspects of Advertising; Advertising media and non media; Advertising appeals; Advertising Agencies.

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