Media Metrics An introduction to qualitative research in mass communication

By:

Manoj Dayal

Material type: Text

TextLanguage: English Publication details: New Delhi Sage 2017Description: xxiii,458p. PB 24x18.5cmISBN:

9789386062161

Subject(s):

Mass Communication

DDC classification:

23 302.30285 DAYM

Summary: Media metrics” is the use of statistics and mathematics in media research. This book largely explains scientific methods of data collection and analysis to achieve useful results from quantitative media data. It effectively describes the crucial relationship between key media forces such as print and electronic media, corporate communication and public relations, advertising, development communication, web and traditional media, and so on. It guides the readers to understanding the challenges of media measurement, its quantification, datafication and assessment, and helps in developing skills of media audience analysis.

List(s) this item appears in: PG New Arrivals - January 2023

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Book	St Aloysius PG Library	MAJMC	302.30285 DAYM (Browse shelf(Opens below))	Available	PG024145

Total holds: 0

Media metrics” is the use of statistics and mathematics in media research. This book largely explains scientific methods of data collection and analysis to achieve useful results from quantitative media data. It effectively describes the crucial relationship between key media forces such as print and electronic media, corporate communication and public relations, advertising, development communication, web and traditional media, and so on. It guides the readers to understanding the challenges of media measurement, its quantification, datafication and assessment, and helps in developing skills of media audience analysis.

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