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Consumer Behaviour : Text and cases

By: Contributor(s): Material type: TextTextLanguage: English Publication details: New Delhi Kalyani Publishers 2022Description: 537p. PB 24x18cmISBN:
  • 9789353590550
Subject(s): DDC classification:
  • 23 658.8342 SAHC
Summary: Consumer-Nature, Determinants and Importance; Consumer Buying Process-1; Consumer Buying Process-11:Information Search And Evaluation; Consumer Behaviour Models;Consumer Roles and Buying Behaviour ;Profile of the Consumer Innovator; Consumer Motivation, Needs and buying Behaviour; Personality And Consumer Behaviour; Consumer Perception and Buying Behaviour; Consumer Attitude and Buying Behaviour; Learning and Consumer Behaviour; Life Styles and Consumer Behaviour;Self -Concept and Consumer Behaviour.
List(s) this item appears in: PG New Arrivals - October 2022
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Holdings
Item type Current library Collection Call number Status Barcode
Book Book St Aloysius PG Library M Com 658.8342 SAHC (Browse shelf(Opens below)) Available PG024037
Total holds: 0

Consumer-Nature, Determinants and Importance; Consumer Buying Process-1; Consumer Buying Process-11:Information Search And Evaluation; Consumer Behaviour Models;Consumer Roles and Buying Behaviour ;Profile of the Consumer Innovator; Consumer Motivation, Needs and buying Behaviour; Personality And Consumer Behaviour; Consumer Perception and Buying Behaviour; Consumer Attitude and Buying Behaviour; Learning and Consumer Behaviour; Life Styles and Consumer Behaviour;Self -Concept and Consumer Behaviour.

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