Consumer Behaviour : Text and cases
Material type:
- 9789353590550
- 23 658.8342 SAHC
Item type | Current library | Collection | Call number | Status | Barcode | |
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St Aloysius PG Library | M Com | 658.8342 SAHC (Browse shelf(Opens below)) | Available | PG024037 |
Consumer-Nature, Determinants and Importance; Consumer Buying Process-1; Consumer Buying Process-11:Information Search And Evaluation; Consumer Behaviour Models;Consumer Roles and Buying Behaviour ;Profile of the Consumer Innovator; Consumer Motivation, Needs and buying Behaviour; Personality And Consumer Behaviour; Consumer Perception and Buying Behaviour; Consumer Attitude and Buying Behaviour; Learning and Consumer Behaviour; Life Styles and Consumer Behaviour;Self -Concept and Consumer Behaviour.
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