The current edition of the book reflects a comprehensive revision and restructuring. Each chapter has been rewritten to not only integrate the latest advancements in Strategic Management but also to enhance the clarity and conciseness of the subject matter. Consequently, this edition represents a significant improvement, both in terms of content and presentation.

Salient Features
New Topics added “Corporate Social Responsibility and Business Ethics”, “Corporate Governance” and “Role of Artificial Intelligence in Strategic Management”
Includes new and updated case studies based on latest trends in corporate sector
Most comprehensive and authentic coverage of subject-matter with latest development.
Subject-matter presented in simple and lucid style with Figures, Tables, and Exhibits.
Proper blend of theory and practice.
An opening illustration of Strategic Management practice of a prominent company in each chapter to enable readers to relate Strategic Management concepts with Strategic Management practices easily.
Multiple choice questions, short answer questions, discussion/application questions, and practical exercise at the end of each chapter to test the assimilation of subject-matter.
Case at the end of each chapter for class-room discussion to sharpen diagnostic and analytical skills of the readers.
Comprehensive cases involving more than one issue of Strategic Management at the end.
Guidelines for learning through cases at the end of the book to enable the readers to make full use of learning through cases.
Glossary at the end of the book for bird's eye view.
Thus, the present edition is ideally suited to MBA/PGDM and other relevant courses.

Part I – Conceptual Framework of Strategic Management
Introduction to Strategic Management
Strategic Management Process

Part II – Strategic Intent and Strategy Formulation
Strategic Intent
Environmental Analysis
Organizational Analysis
Corporate Strategies: Stability, Expansion, Retrenchment
Corporate Strategies: Internationalization and Digitalization
Business Strategies
Choice of Strategy

Part III – Strategy Implementation
Activating Strategy
Structural Implementation
Behavioural Implementation
Functional Implementation

Part IV – Strategic Control
Strategic Control
Corporate Social Responsibility and Business Ethics
Corporate Governance
The Role of Artificial Intelligencein Strategic Management