Research methodology is taught as a supporting subject in several ways in many academic disciplines such as education, psychology, social work, library studies and marketing research. The core philosophical base for this book comes from my conviction that, although these disciplines vary in content, their broad approach to a research enquiry is similar. This book, therefore, is addressed to these academic disciplines and business people. This textbook provides the readers with an understanding of the Introduction to Research, types of research, Steps in Research Process, Identification of Research Problems, Importance of Review of Literature, Research Design, Methods of Data Collection, Hypothesis, Sampling Techniques, Introduction to SPSS, Descriptive Statistics, Cross tabulation, One Sample t-Test, Paired Sample t-test, One Way ANOVA, Two Way ANOVA, Factorial ANOVA, MANOVA, Chi-Square Test, Non- Parametric Test, MANN Whitney Test, Wilcoxan Test, Kruskal -Wallis Test, Friedman Test, Correlation Analysis, Multiple Regression Analysis, Factor Analysis, Cluster Analysis, Multi - Dimensional Scaling, Discriminate Analysis , Canonical Correlation, Overview of Structural Equation Model (SEM) and Report Writing. It uses simple examples to demystify complex theories and methodologies. This well-organized book deals with the variety of research methods and tools used in management and social sciences with application of SPSS. A Handbook of Research Methodology is recommended for use in undergraduate and postgraduate courses focusing on research methodologies in various disciplines.
The edition contains significant additional input in almost every chapter of the book. It provided enhanced insights into issues from emerging countries' business. The practical examples covers all aspects of parametric and non - parametric test which is relevant for business in these emerging countries. This edition includes several new cases and examples which would help students comprehend the research methodologies illustrated in each chapter. This edition will equip students with the knowledge of skills involved in this basic research process.

Contents:

Introduction to Research
Types to Research
Steps in Research Process
Identification of Research Problems
Review of Literature
Research Design
Methods of Data Collection
Hypothesis
Sampling Techniques
Introduction to Statistical Package for Social Sciences (SPSS)
Descriptive Statistics
Cronbach’s Alpha Test
Parametric Test
One Sample T-test
Two-sample T-test or Independent Sample t-test
Paired Sample T-test
Analysis of Variance (ANOVA)
Two-way ANOVA
Factorial ANOVA
Multivariate Analysis of Variance (MANOVA)
Chi-square Test
Non-parametric Tests
Friedman’s Test
Mann-whitney Test or U-test
Wilcoxon Signed Rank Test
Kruskal Wallis Test
Meaning of Correlation Analysis
Multiple Regression Analysis
Factor Analysis
Cluster Analysis
Multidimensional Scaling
Discriminant Analysis
Structural Equations Modelling
Interpretation and Report Preparation
Bibliography