Entrepreneurship : text and cases / By C B Gupta.

By:

Gupta, C B

Material type: Text

TextPublication details: New Delhi : Sultan Chand & Sons , 2022.Edition: 1st edDescription: xx,20.16,I.20,II.10p. ; PB 25.7 cmISBN:

9788195101338

Subject(s):

DDC classification:

1 338.04 GUPC

Contents:

Contents : UNIT I : INTRODUCTION Nature and Role of Entrepreneurship Routes of Entrepreneurship Creativity and Innovation Dimensions of Entrepreneurship UNIT II: TYPES OF BUSINESS ENTITIES Micro, Small and Medium Enterprises Business Groups, Business Houses and Family Business Contemporary Role Models in Indian Business UNIT III: ENTREPRENEURIAL SUSTAINABILITY Institutions Assisting Entrepreneurs Entrepreneurial Development in India Business Incubators, Angel Investors, Venture Capital and Private Equity Funds UNIT IV: BUSINESS PLAN PREPARATION Sources and Techniques of Business Ideas Feasibility Analysis Business Plan UNIT V : MARSHALLING RESOURCES Financing the New Venture Production and Operations Management Marketing Issues in a New Venture Building the New Venture Team Forms of Ownership for New Venture Growth and Transition of a Venture Accounting and Financial Statements of a New Venture UNIT VI: APPENDICES Case Studies of Successful and Unsuccessful Entrepreneurs Model Feasibility Reports Bibliography Question Paper of B.Com (Hons.) May 2017

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Book	St Aloysius Institute of Management & Information Technology Entrepreneurship	MBA	338.04 GUPC (Browse shelf(Opens below))	Available	MBA15026
Book	St Aloysius Institute of Management & Information Technology Entrepreneurship	MBA	338.04 GUPC (Browse shelf(Opens below))	Available	MBA15027

Total holds: 0

Specially designed and written for Paper BCH 4.5 (a), Semester IV of B Com (Hons), CBCS and Paper BC 5.3 (a) Semester V of B Com, CBCS of Delhi University.

Salient Features
Comprehensive coverage
Systematic arrangement of various topics
Examples from Indian industry
To the point presentation
Lucid and simple language

Pedagogical Features

Chapter outline in the beginning of every chapter to give a bird's eye-view of the contents
Tables and diagrams to illustrate the text
Very short answer, short answer and long answer type questions
Case studies of Indian entrepreneurs

Contents :

UNIT I : INTRODUCTION
Nature and Role of Entrepreneurship
Routes of Entrepreneurship
Creativity and Innovation
Dimensions of Entrepreneurship
UNIT II: TYPES OF BUSINESS ENTITIES
Micro, Small and Medium Enterprises
Business Groups, Business Houses and Family Business
Contemporary Role Models in Indian Business
UNIT III: ENTREPRENEURIAL SUSTAINABILITY
Institutions Assisting Entrepreneurs
Entrepreneurial Development in India
Business Incubators, Angel Investors, Venture Capital and Private Equity Funds
UNIT IV: BUSINESS PLAN PREPARATION
Sources and Techniques of Business Ideas
Feasibility Analysis
Business Plan
UNIT V : MARSHALLING RESOURCES
Financing the New Venture
Production and Operations Management
Marketing Issues in a New Venture
Building the New Venture Team
Forms of Ownership for New Venture
Growth and Transition of a Venture
Accounting and Financial Statements of a New Venture
UNIT VI: APPENDICES
Case Studies of Successful and Unsuccessful Entrepreneurs
Model Feasibility Reports
Bibliography
Question Paper of B.Com (Hons.) May 2017

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